KW Command – The Operating System of the Future

Keller Williams is well on its way to achieving an end-to-end platform through the Keller Cloud, a comprehensive and intelligent foundation with interconnected products and experiences built on top. And Kelle, your AI virtual assistant, helps you access it all while on the go.
One specific product you have likely heard a lot about is KWCommand. Here, we’re breaking down exactly what you can look forward to.
Shaped from the models of The Millionaire Real Estate Agent, Command is your comprehensive operating system of the future. It allows you to optimize, manage, and run your business with unprecedented simplicity and insight. Command is essentially the dashboard to Keller Cloud that will end all dashboards. It is the centralized environment for everything an agent and their team must accomplish during any given day.

Command Readiness

At Mega Camp 2018, many experiences within Command were introduced to a limited availability lab comprised of thousands of conference attendees. While they are labbing away, here are five things you can do right now to get ready for Command:

• Grow your database. (Here’s just one idea …)
• Start organizing your contacts into groups: past clients, prospects, allied resources, etc.
• Brush up on The Millionaire Real Estate Agent. Command was based on the models outlined in the “red book.”
• Request a demo from your market center leadership.
• Stay informed. Read on for an overview of all that Command is going to do for your business.

What will you do within Command?

The short answer is “everything.” The list of experiences within the product is ever-growing based on the valuable feedback received throughout the Labs process. Currently, the team is developing your future:
Goal Manager (aka the CGI!) – A key piece of your dashboard is your goals and the progress you and your team have made toward them.
Calendar Manager – A seamless integration with both Office 365 and Google Calendar, our master calendar will help you schedule appointments, training, and protect your valuable time block for lead generation.
Contact Manager – The access point to your database and the location where you add and update contacts and track your touches. But don’t worry, you’re not going to be tied to a desktop. Use Kelle to access and manage your database … anytime, anywhere.
Design Manager (code name “Sketchhouse”) – Your design center for digital graphics, print materials, landing pages, HTML emails, and more. Create your own, import existing assets, or leverage the library to release the customized marketing campaigns of your dreams.
Listing Consult (aka Listing Presentation) – Keller Williams is putting its massive treasure trove of data to work, building the listing experience of the future. Agents will use hyperlocal data to show clients unique insights about their specific home in relation to their market. With you expertly guiding them through the experience, they’ll be able to make decisions based on both qualitative and quantitative attributes.
Deal Manager – The most efficient way to track your client opportunities all the way from lead to close. Manage your offers, documents, and communications with your client and broker – all in one convenient location. The goal is to allow you to focus on dollar-productive activities. Kelle and Command will do the manual work for you; they’ll remove the need for manual data entry and simply ask you to validate information as a deal moves forward.
Campaign Manager (code name “Lead Accelerator”) – Leveraging key communication channels, you will be able to create effective and engaging lead generation campaigns with just a few clicks. An intelligent, cross-channel marketing tool, this experience is designed to simplify and optimize ad creation and maximize the value of every dollar spent.
Referral Manager – You may think you know the Referrals system, but you haven’t seen anything yet! Referrals went to General Availability on KWConnect at Family Reunion (February 2018). Since then, over 43,000 agents have used Referrals to close over $5 billion in volume. In the future, agent-to-agent referrals will be integrated into and managed from Command.
Leverage Manager – Whether you’re a single agent making your first hire or a large expansion business building a team of talented associates, this leverage tool will help quickly create, syndicate, and manage jobs ads, then efficiently track candidates in your pipeline through the entire Career Visioning process.
SmartPlans – While Kelle helps you access the entire platform, SmartPlans are what will make you even more efficient by automating your tasks. A workflow management tool, it helps agents with checklists, drip campaigns, marketing, recruiting, and more. Pre-built plans within the SmartPlan library will help you get up and running quickly, or you can choose to create custom plans. SmartPlans can be simple, like a “happy birthday” emailer or a traditional campaign. Plans can also be more sophisticated, like a “market listing” plan that incorporates social, direct mail, and email marketing.
Mega Camp attendees and Keller Williams leadership were invited to test these experiences and provide feedback, knowing that in the future each of these experiences will be fully integrated with one another.
To follow the development of your Command, watch your inbox for the weekly Latest in Labs email and tune in to the bi-weekly Latest in Labs livestream on KWConnect.